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Think different

Posted by Rizal Karim on December 7, 2010

Here’s to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently. They’re not fond of rules.

And they have no respect for the status quo. You can quote them, disagree with them, glorify or vilify them. About the only thing you can’t do is ignore them.

Because they change things. They push the human race forward. And while some may see them as the crazy ones, we see genius.

Because the people who are crazy enough to think they can change the world, are the ones who do.

Inspiring Apple commercial ”Crazy Ones”,

Directed by Chiat/Day’s Jennifer Golub who also shared the art director credit with Jessica Schulman and Yvonne Smith. The familiar voiceover was by Richard Dreyfuss.

The one-minute commercial featured black-and-white footage of 17 iconic 20th century personalities, some living, others deceased.In order of appearance they were: Albert Einstein, Bob Dylan, Martin Luther King, Jr., Richard Branson, John Lennon (with Yoko Ono), Buckminster Fuller, Thomas Edison, Muhammad Ali, Ted Turner, Maria Callas, Mahatma Gandhi, Amelia Earhart, Alfred Hitchcock, Martha Graham, Jim Henson (with Kermit the Frog), Frank Lloyd Wright and Pablo Picasso. The commercial ends with an image of a young girl (identified as Shaan Sahota) opening her closed eyes, as if to see the possibilities before her.

theskyisthelimit



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