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Visual Life: Michael Wolff

Posted by Paolo Johansson on May 31, 2011

Designer Michael Wolff (of Wolff Olins) describes creativity as the working together of three muscles: the muscle of curiosity or questioning and the muscle of appreciation or noticing both enable the third muscle, the one of imagination…

“I see seeing as a muscular exercise, like I see curiosity, It’s kind of being open really. If you walk around with a head full of preoccupation you end up not noticing anything in your visual life.” – Michael Wolff


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  • Zei Jacqal Ng

    : this is really really really beautiful ! I am so touched and almost cry :)

  • UWMusic

    I like how slow he takes his life. I can see his principles applied to any of the senses!

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